Applications/users of data science today

With data science, companies have become smart enough to push and sell products like any purchasing power and customer interest. Here's how they control our heart and mind:

SkyInfotech is the best institute for Data science training and in this blog I will talk about useful practical of our life using Data Science.

SEARCH THE WEB

When we speak of search, we think of "Google". Is that correct? Many other search engines like Yahoo, Bing, Ask, AOL, Duckduckgo, etc. All of these search engines (including Google) use data science algorithms to get the best results for our search within seconds. Given that Google processes over 20 petabytes of data every day. Without scientific data, Google would not have been "Google" as we know it today.

DIGITAL ADVERTISING (TARGETED ADVERTISING AND RE-TARGETING)

If you think search is the greatest application of data science and machine learning, this is a challenge - the full range of digital marketing. From advertising banners on various websites to digital billboards at airports - almost all of them are decided using data science algorithms.

For this reason, digital ads get a higher clickthrough rate than conventional ads. They can be targeted based on the behavior of the user in the past. That's why I see ads for Analytics training while my friend sees an ad with clothes in the same place at the same time.

RECOMMENDATION SYSTEMS

Who can forget suggestions about similar products on Amazon? They not only help you find relevant products from the billions of products that are available to you but also contribute significantly to the user experience.

Many companies use this machine/system to promote their products/suggestions in accordance with the interests and relationships of the user. Internet giants like Amazon, Twitter, Google Play, Netflix, Linkin, IMDB, and more are used in this system to improve the user experience. Recommendations are made for a user based on past search results.

PRICE COMPARISON WEBSITES

Basically, these websites are controlled by a lot of data obtained using APIs and RSS feeds. If you've used these websites, you know how convenient it is to compare the price of a product from many local suppliers. PriceGrabber, PriceRunner, Junglee, Shopzilla,DealTime are some examples of price comparison websites. Nowadays there is a price comparison website in almost all areas such as technology, hospitality, automobiles, durable goods, clothing, etc.